Sep 072012
Tweeps are turning against the Romney campaign's #areyoubetteroff hashtag by a ratio of 5-to-1
After betting big on Twitter ads, the Romney campaign just saw their first sponsored hashtag go wrong. After promoting #AreYouBetterOff to the top of Twitter's list of trending hashtags as a criticism of President Obama's economic policies, a surprising number of tweets came in saying, Yes, they are better off.
But exactly how many tweets were defending President Obama? By our calculations, it's a Mockery Ratio of nearly 5:1….
http://www.buzzfeed.com/tommywilhelm/how-romney-learned-the-hard-truth-about-promoted-h
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