Greenpeace counters tar sands ads with satirical commercials.
from Greenpeace Canada
The federal government’s “Responsible Resource Development” ads depict the tar sands as environmentally friendly and have been running since 2012. Recently, Ottawa announced it will spend another $16 million this year to keep the ads running on television.
What this ad campaign doesn’t tell you is how the Harper government gutted Canada’s environmental laws in order to fast-track new tar sands mines and pipelines as part of the omnibus budget bills. And it certainly doesn’t tell you that tar sands development has made Canada one of the world’s biggest polluters and contributors to climate change.
In response, Greenpeace has crafted three satirical commercials, of which this is the first. The 30-second ad stars comedic actor Peter Keleghan, known for his work on shows like 18 to Life and The Red Green Show, as Environment Minister Peter Kent. In the ad he says “being the kind of environment minister who makes big oil companies clean up their mess isn’t easy – but buying ads is!”