Mothers, bloggers, riled by new McDonald's marketing techniques directed at children.
from Corporate Accountability International
WASHINGTON DC, May 8, 2013 — This Mother's Day a broad coalition of moms from prominent bloggers to a bestselling author are puttin McDonald's marketing to children under intense scrutiny and calling on the burger giant's CEO, Don Thompson, to give moms a break.
Today, two weeks prior to the corporation's annual shareholders' meeting, moms took to the blogosphere, Twitter, Facebook, Pinterest and other social media sites to promote the #MomsNotLovinIt campaign and an accompanying graphic: a mother with her kids standing down a tidal wave of McDonald's promotions.