George Lakoff is the author of 
Elisabeth Wehling is a political strategist and author working in the US and Europe. She is co-author (with George Lakoff) of 
GOP blasts Obama for condemning offensive video.
by George Lakoff and Elisabeth Wehling
Mitt Romney responded to the recent Cairo events with an apology frame. America, he said, must never apologize for its values, and he claimed that the Obama administration was apologizing when it pointed out a moral constraint on free speech.
One of the things Americans are taught in grammar school about free speech is that there are legal and moral limits to it. The example usually given is: “You don’t shout ‘Fire!’ in a crowded theater.” There are legal and moral constraints on incendiary free speech.
In the case of the recent anti-Islamic video, The Innocence of Islam, which was certainly incendiary, the legal framework doesn't apply. However, the moral framework does.