Marsha Friedman

Marsha Friedman is a 22-year veteran of the public relations industry. She is the CEO of EMSI Public Relations (www.emsincorporated.com), a national firm that provides PR strategy and publicity services to corporations, entertainers, authors and professional firms. Marsha is the author of Celebritize Yourself: The 3-Step Method to Increase Your Visibility and Explode Your Business and she can also be heard weekly on her Blog Talk Radio Show, EMSI’s PR Insider every Thursday at 3:00 PM EST.

Beware the fakeosphere

Nov 262012

Consumers

Fake blogs ("flogs") now an estimated $500 million-a-year industry.

by Marsha Friedman

What's the fastest-growing marketing trend on the Internet?

I'm sad to say it's the "fakeosphere." Yes, fake blogs (called "flogs"), fake web news sites and fake testimonials. They look like the real thing, right down to comments posted by "bloggers" and their supposed readers. Those comments appear to be written by people discussing the pros and cons of a particular product or service, and they even include some naysayers.

Marketing and social media

Nov 022012

Media files

Recent changes to social media affect their usefulness.

by Marsha Friedman

Social media are already the most rapidly changing aspect of communications. Throw in an IPO (Facebook) and a major overhaul (LinkedIn) and modifications are barreling ahead so fast, even the techies seem unable to keep up.