Recycle The Rim

Project “Recycle the Rim” started with a simple question: If Tim Hortons strives to be the quality leader in everything they do, then why isn’t it a leader in recycling? This blog will follow Team Recycle the Rim as we engage in three weeks of blitz activism designed to call Tim Hortons to improve its recycling practices. We will be updating regularly with educational tidbits (not to be confused with Timbits, which are delicious), short videos, photos, and progress reports. Through this blog we hope to show how a team with six members can creatively engage with a corporation with over 4,042 locations and its customers.

Recycle the rim

Jul 112012
 
 Take action!

Urge Timmy's to put recycling bins in every shop.

According to the Tim Horton's mission statement they strive to be the quality leader in everything they do. Then why isn't the company a leader in recycling? Tim Horton's started to introduce recycling in select locations in 2000. After 12 years, fewer less than 20 percent of their stores offer recycling facilities. This is unacceptable. Competitors like Starbucks are able to provide recycling services. Tim Horton's limited effort shows that it has the capability as well. It is time to change.

How big of an issue is this? Tim Hortons sells about 3 million cups of coffee every day. The vast majority of these coffees are served in the disposable cups. We want Tim Hortons to improve its recycling practices by offering in-store recycling facilities.

We need your help. Together we can Recycle the Rim.