Oct 022012
| Friday, February 22 | ||
| 1:00 pm | Introduction and preview of the day's work | Ish Theilheimer Publisher, Straight Goods News |
| 1:15 pm | What's a brand? How do you build, sustain and revive a brand? | Dan Aronchick President, Out-Think Inc |
| 2:00 pm | Winning the air war – Improving labour's image on TV [and other screens] | Allan Bonner TV coach and consultant |
| 2:45 pm | Break | |
| 3:00 pm |
Paticipants may choose either |
Allan Bonner Dan Aronchick |
| 3:30 pm |
Paticipants may choose either |
Allan Bonner Dan Aronchick |
| 4:00 pm | Yes, you can change your image | Terry O'Reilly Host, Under the Influence (CBC, American Public Radio) |
| 5:00 pm | Questions and answers with Terry O'Reilly | Terry O'Reilly |
| 6:00 pm | Reception and buffet dinner | |
| 7:30 pm | Keynote speech If the labour movement were my client… |
Robin Spears Principal, Earnscliffe Strategy Group |
| 8:30 pm | Questions and answers with Robin Sears | Robin Spears |
| 8:45 pm | Reception (cash bar) | |
| Saturday, February 23 | ||
| 8:30 am | Preview of the day's work | Ish Theilheimer Publisher, Straight Goods News |
| 8:45 | Conquering fear of unions: what psychologists know about labour's image, anxiety and persuasion | Margo C Watt Department of Psychology St Francis Xavier University Author of Overcoming the Fear of Fear |
| 9.15 am | Your members are your marking team: Re-positioning and the evidence-based union image-building system that works |
Marc Zwelling President, The Vector Poll™ |
| 10:15 am | Break | |
| 10:30 am | Clinic with Clinic with Margo C Watt OR Marc Zwelling Paticipants may choose either |
Margo C Watt Marc Zwelling |
| 11:15 am | Clinic with Clinic with Margo C Watt OR Marc Zwelling Paticipants may choose either |
Margo C Watt Marc Zwelling |
| 11:45 am | Let's hear from you: Image-reviving ideas generated in small groups |
Ish Theilheimer and participants |
| 12:30 pm | Working buffet lunch | |
| 1:00 pm | Feedback from the idea groups | Ish Theilheimer |
| 1:30 pm | Evaluation and feedback | Participants |
| 1:45 pm | Wrap-up and adjourn | Ish Theilheimer |
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