Library figures out how to turn around tax conversation.
by Leo Burnett Worldwide with YouTube video
The city of Troy, Michigan was facing a budget shortfall, and was considering closing the Troy Public Library for lack of funds. Even though the necessary revenues could be raised through a minuscule tax increase, powerful anti-tax groups in the area were organized against it. A vote was scheduled amongst the city's residents, to shut the library or accept the tax increase, and Leo Burnett Detroit decided to support the library by creating a reverse psychology campaign.
Yard signs began appearing that read: "Vote to Close Troy Library on August 2nd — Book Burning Party on August 5th." No one wants to be a part of a town that burns books. The outraged citizens of Troy pushed back against the "idiotic book burners" and ultimately supported the tax increase, thus ensuring the library's survival.
© Copyright 2012 SGNews Contributor, All rights Reserved. Written For: StraightGoods.ca
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